We are proud that we have been able to touch many lives through our charity wing ‘Helping Hands’. A few months back, we were looking for a practical solution to make critical care medicines accessible to poor patients. Subsequently, backed by the support of BCCF, we launched Prarthana Critical Care Medicines Unit, a pharmacy outlet providing high-quality medicines at up to 90 per cent discounted rates. This was made possible by acquiring medicines directly from manufacturers and wholesale dealers and then selling it on just 2% margin, which is taken to just run the establishment.
Butterfly Cancer Care Foundation (BCCF)
BCCF: A non-profit charitable organization formed by a group of Oncologists, doctors, cancer researchers, social workers and students to help cancer affected children with a major focus on providing clinical, logistic and financial support for early diagnosis and treatment. They facilitate advanced diagnosis and treatment for paediatric cancer patients from poor families. In addition, Butterfly Children's Free Clinic’s are established in three major cities of Kerala (Trivandrum, Kochi and Calicut), wherein children from poor families will be provided with free medical check-ups. Further, advanced diagnosis and treatment support will be provided to these kids in collaboration with major super specialty hospitals in each city. Besides that, Butterfly Educational and Research Fellowship provides educational support for students and the Women Empowerment Program provides self-employment support for lone-mothers from cancer affected families.