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The COVID-19 crisis has affected almost all business segments, and real estate is no exception. Changing lifestyles and spending habits of buyers have given rise to innovative trends in marketing. The real estate industry is undergoing a tremendous transformation, and these changing trends will directly affect both buyers and developers alike. Despite the uncertainties in the economy, the market has witnessed considerable growth in the past year. Let's now look at the changes that are likely to happen in the real estate sector in the post-COVID scenario.
Owing to the increasing use of technology and online media, realtors are now focusing more on enhancing their digital presence than ever before. It’s proven that digital media platforms ensure business continuity for real estate companies despite the ongoing crisis. Users have become well-adapted to mobile phones and other gadgets through which they gain access to a large pool of information about properties. To keep up with this trend, most of the developers are now adopting a digital-first marketing approach to tap more customers online. Google and social media platforms like Facebook, Twitter & Instagram have become the most popular marketing channels for realtors. Digitalization will play an important role in fueling the growth of Indian real estate sector.
Technology is constantly evolving, and there is a continuous scope for innovation across all business segments. In the real estate business sector also, product innovation plays a key role in business success. Nowadays various technological developments are enabling builders to maintain resilience and business stability. The post-COVID world will demand a higher measure of safety and sanitation within the housing premises. For this, builders may have to think ahead and incorporate structural and operational changes within the projects. The latest technologies like artificial intelligence and virtual reality are likely to become handy when it comes to developing futuristic projects.
The government has taken various measures to support the real estate sector during the corona crisis. A special economic package of Rs 20 Lakh Crore has been announced by the Prime Minister with an aim to make India self-reliant. Following are a few amendments put forward by the government during the past year to boost the growth of the real estate sector.
With these changing market trends, the realty sector is not going to be the same in the post-COVID world. Moreover, the concept of owning a home has gained much importance in these uncertain times. People have become more aware of the perks of owning a property as home is a place one can feel the safest. The pandemic season has changed the way people live, work & play and all this will have a collective impact on the demand in the housing segment. Commercial real estate will also witness drastic changes in terms of investment and construction methods. Thankfully the real estate sector in India responds to these changes quickly and adapts to newer technologies without much resistance. We hope that once the situation gets better, the industry will bounce back with more vigour.
Thank you for visiting our website. We would like to take this opportunity to keep you up-to-date with the changes currently being deployed in accordance with the rules and regulations stipulated by RERA – Real Estate Regulatory Authority.
This process may take time, and it’s duly advised not to take any information currently mentioned on the website like images, material, stock photography, projections, details, descriptions, etc. to make a final purchase decision. All information should be deemed to be or considered only as advertisements, solicitations, marketing, offer for sale, an invitation to offer, an invitation to acquire, including within the purview of RERA.
You are therefore requested to personally verify all the details and aspects of any booking/acquisition of units/premises, directly with our sales department. To reiterate, please do not rely on the information contained on this website to make a final purchase decision until all the revisions and updated are completed.
Also, please note that we’ll not be accepting any bookings or allotments based on the material, images and descriptions mentioned on the website. We request you to contact our sales department for expert advice and information on the same.
Thank you for your patience.